PREVIOUSLY on ADMP: On the 19th of February 2019, we experimented a Facebook group tool, called the UNIT. More than the tool, we opened a new chapter of the Facebook platform experience

→ It’s called SOCIAL LEARNING!

Teaching or coaching ‘Social Media’, is somewhat, like working on the Star Wars ‘Death Star’:

1. You know you are about to build an awesome and ‘unstoppable’ weapon
2. You will display skills, know-how and processes unseen before!
3. You will need a lot of peoples to play ball and be willing to ‘join the process’ : It could be ‘Therapeutic‘, you know… :)) 
4. You will be working in ‘broad daylight’ or in the ‘broad universe’
5. You will be faced by skeptics and ‘Haters’..

      6-You will be attacked by ‘hostile’ outside forces, rebelling against your ‘system’

      7-You’ll WIN in the end, because the EMPIRE always does (?) …

 

#SOCIAL LEARNING?

I can tell you that there are plenty of ways to benefit from Facebook Group marketing and networking, without spending a cent. That is, unless you count your time.” (Jason Mcdonald, Stanford University, PhD.)

As Dr Jason Mcdonald, would put it.

First, let’s grab some definition for this new digital tool:

– What Is Social Learning Theory? – 

Social learning theory combines cognitive learning theory → It does state that learning is influenced by psychological factors.

Therefore, behavioral learning theory, too  → It states that learning is based on responses to environmental stimuli.

The psychologist Albert Bandura, merged those two concepts into one → It is called social learning theory. A theory based on four pillars:

Learning —> 1. Observation -2. Retention (cognitive), (environmental) -3. Reproduction (cognitive), and to finish with -4. Motivation

1.#WHAT DOES THAT MEAN??

Nowadays, #Facebook has a more ‘Digital renaissance’ approach to ‘Social Learning’ and offers another definition which is directly linked to Facebook groups management:

A social learning group is like a regular group, except:

• Admins can organize posts into units and change the order in which they appear.
• Group members can click “I’m done” to let the admin know they’ve interacted with the unit.

• Admins can view group insights and see details on unit and post completion.

Editor & Words: Social Media Tactic by Hermann Djoumessi, MA

#ADMP Social Media Consultant

 

 

 

 

2. #USER CASE #1,2,3?

• Week 18/02 till 25/02/2019  

We do have some experience and practice of course: #ADMP, our Facebook’s ‘Mother-Group‘ has more than 4000 Startuppers from all over Africa and the globe, really…

We decided to test the Menlo Park firm, to its own word and delve with gusto, into this latest #Facebook group iteration! At ‘Master level’, no less!…

 

 

3. #SETUP

First: The SETUP → #ISCOM (Paris) a ‘Bachelor Level’ digital communication school in Paris, for a ‘Branded Content’ workshop, by Hermann Djoumessi; We will use the group #GoogleAddicts on #Facebook, to tryout this iteration. 

#INSEEC MSC/MBA a ‘Master Level’ Business school with affiliates in China, London and San Francisco!

→ A conference by RP, MD, PD, organized by US citizen Ellen Kountz, PhD and Dean of the INSEEC School of Finance. with speakers ranging from Mr Makhoudia DIOUF (Senegal), Mrs Valérie PENDA, and Ramy Patout from China. 

We used another Facebook group, focused on Finance and Blockchain technology: #HouseOfFiN‘ 

 

#FACEBOOK UNITS? 

#ISCOM → A workshop on ‘Branded Content’ by H. Djoumessi, with 20 students. – We used the Facebook Unit to insert links, PDF, Youtube videos via the group, #LinkedinAddicts. 

 

#INSEEC → Conference on ‘The Future of Auditing in the Africa(s)’ – We used the Unit, to insert Videos, and ‘real-time poll’ on the issues discussed by the conference’s speakers.

 

#ISEG → “Web analytics (incl. Facebook & Google analytics) workshop and certifications”, by Hermann Djoumessi, MA – Social Media Consultant & Coach. – We used the Facebook Unit to insert links, PDF, Youtube videos

 

4. #TRAFFIC

Second: Traffic numbers! Working online for as long as we have, means that you will ‘always’ been drawn to overall traffic numbers, first.

–> The Facebook unit, gives you just that at Session level, to deliver that metric.

CHeck the picture below and see how the #ISCOM learners reacted to the workshop. I have to stress that ALL THREE USE CASES happened in the same week, therefore, it was difficult for me to separate my findings about all three events.

Look at the increase in comments, members, content, engagement, etc…

• 144 Active members.
• And a 5:00 PM peak in comments and reactions.

A ‘peak’ created by a topical ‘point’ being discussed during the course, followed up by a request to post content, following the rules of ‘Intelligent Blogging’

 

As a reminder, Intelligent Blogging → Blogging about a topic in-depth, in order to showcase your ability to tackle complex subject and establish an expert or autority-led profile, on the topic. (#ADMP)

#VANITY METRICS ? 

Those vanity metrics are sweet for the EGO (Hence the name, ‘Vanity’) but we now have to check the ‘quality’ of those interactions’. → The Metrics being a QUANTITATIVE-only measure of the users experience.

As an absolute, they do mean NOTHING, if you do not compare them to past metrics, or competitors, or segments (Ex: A particular date – Ex:  ‘Month of January‘ –  or location – Ex: ‘West Africa‘);

To carry on the previous point, Metrics will not mean anything, if you do not integrate them into a Dimension, too (Ex: Demographics data, Device origin data, or channel data,..) !! 

The first graph will look at the #ISCOM workshop.

5. #QUALITY

We asked a question about the #GDPR, during the ‘Africa(s) future of Auditing’ conference and got quick replies (23) that were discussed later on by the speaker, Valérie Mpenda, lawyer and ‘Legal Eagle’ with fast speech delivery

–>  The poll, still managed to create additional talking points and generated interest from our learners.

This provides us with an effective and ‘real time’ learning curve ‘Data insights’, from our learners.

 

• We can now, clearly see where the learners started (Knowledge-wise) and how the conference should improve their knowledge of the subject. → It is of course, a ‘Trending topic’ as knowledge of the subject can only grow in ‘Real-time’, with the conference…

It is therefore, a ‘granular set of real-time data’, that would normally need a re-check before, during and after the conference…

 

6. #NEW TECHNOLOGY #SHORTCOMINGS ?? 

FACEBOOK GROUP #CLOUD ?? 

 

A- Facebook group CLOUD storage CAPACITIES will need to be increased. As ‘Education’ and ‘Training’ are definitely disciplines that are BIG-Data-Driven!

B- Business-specific units will have to be created for ‘Social Networking’, for exemple,…or even, ‘Social Eventing’, etc, etc…

→ The ‘best practice’ in that case, (Which new units to add?) will always be, to Listen to the needs of the ‘Business community’ and indeed, any other communities ‘populating’ the Facebook platform, also known as the ‘7th Continent‘ or the ‘Conscious Continent’.

 

7. #TOWARDS A BLOCKCHAINED FUTURE?

C- FaceBook CEO, Mark Z. announced that #Facebook intended to jump into the ‘Second generation #Facebook’ or ‘Facebook II’ , ‘#FB2’ if you prefer…

 

 

→

Check Zuck’s words on the subject, here : https://www.marketwatch.com/story/mark-zuckerberg-mulls-blockchain-based-facebook-log-in-as-a-more-secure-option-2019-02-21

 

#ADMP ALSO had the ‘vision’ for this. –> We have been calling for this ‘New Facebook’, this ‘Second Generation FaceBook’, this ‘FaceBooK II’ for a while, that would clean the ‘forgiven’ sins of the previous platform, that did its best, given the circumstances:

#ADMP will side with creator, entrepreneurs, risk-takers and makers, never with their critics! 

To finish that point, #ADMP even had a PLAN READY to be implemented, if we were listened to, in Menlo Park!! :))

FACEBOOK II –> #CRYPTO-FUTURE ? 

ADMP calls it the ‘Blockchained Facebook’ or the ‘Crypto-FaceBook’ or the ‘Tokenized Facebook’ (Notably, for Businesses)…

This ‘Second generation Facebook’ or ‘Blocktech Facebook’ will increase its ability to:

• Store Data efficiently (Notably for the ‘Cloud end of Facebook’ and beyond #DropBox) in a ‘decentralized manner’. 

• Better archive Data and conversations via time-stamp.

• Manage efficiently the mainstream Facebook feed and stamp out anti-social behavior (Thank to the ‘Time-stamping of posts’)

• Enable transparency on the platform, whenever there’s a conflict between users and platforms or between users, altogether via the  Blockchain’s ‘censorship-resistant super-power‘. WHY? ...

→ Facebook has to remember that UNFORTUNATELY, 99% of its users DID NOT READ Facebook’s users terms and conditions.

• Incentivize ‘Good and positive behavior’ on the platform for ‘Top Contributors’ and ‘Conversation starters‘ (As it is already being done…) → Thus, helping to create a Facebook Business Ecosystem with its own Token economy.  

 

“‘Basically, you take your information, you store it on some decentralized system and you have the choice of whether to log in to different places and you’re not going through an intermediary” (Mark Zuckerberg, Facebook CEO)

 

–> Basicially it is a REVOLUTION, if..if… #Facebook can pull it off, …of course:

Thank you, you’re-far-too-kind :))

 

END.

 

Editor & Words: Social Media Tactic by Hermann Djoumessi, MA

#ADMP Social Media Consultant

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