THE BIRTH OF THE #BLOCKWEB SOCIAL MEDIA ?

THIS WEEK ON #ADMP:

We were ‘stopped’ by a generation-defining moment in the short history of Social Media:

It was a post by non_other than the ‘Super-Disruptor’ himself, Mark Zuckerberg, the #Facebook CEO on his own Facebook profile for the ‘New stream media’ (Social Media), if you want, then followed by a series of interviews to ‘OldStream’ media outlets like the Washington Post and #CNN, on better ‘Government regulations of the Social Media space‘, too!

 

 

We did our bit, by sharing it, of course. But we were first and foremost impressed by its ground-breaking and ‘Era-defining’ wording –> Mark the Date (19 March 2019) as it was posted on #ADMP wall. 

We will now attempt to break down for you, Mark’s words, with our own #ADMP ‘spin on it’, of course!

 

Electronic Counter-Punch (#ECP) by  Hermann Djoumessi, MA

#ADMP Social Media Consultant

 

 

 

 
 

#1. THUS SPOKE, Mark ‘SUPERBERG‘…??

Mark, started with this: A privacy-focused vision for $ocial #Networking !!

 

 
 

The onus is clearly on him to resolve the current crisis on #Facebook, Social Media and ALL ‘Techno-cultural industries’! NO LESS! – Some call it a ‘Crisis’, when all we see as a regular technology-watcher, is THIS :

 
 

Basically, a ‘Baby-technology’, coming of age into a world that simply wasn’t ready to deal with it!!

 
…And let’s face it, #ZUCK takes it fair share of criticism along with the platform, like here:
 

From the ‘inferno’ of criticisms and sometimes ‘Hate’, could we get a #MESSAGE THROUGH TO THE BUILDER OF THE NEW DIGITAL CATHEDRALS? 

 

–> QUESTION : Is it ‘Lack of leadership’ of our current leaders, or ‘Lack of vision’, or ‘Not enough Millenials in seats of power’? (#ADMP)

WHA’EVER !!

 

Once again, the technologists will have to take the baton and beat the drum of progress, Data science, ‘culture’, ‘Techno-culture’, Computer science, connection technology and ‘Big Data Management’ under one roof.

Yes, Facebook is quintessentially a ‘Big Data Management’ firm. But, it is also ‘Techno-cultural’ firm that influence BOTH technology and Culture (Content) in one place. Hopefully, one day, we would even find some therapeutic and healthcare benefits from it. 

 

–> Being ‘Viral’ in the 21st century defines both the rapid spread of a message via technology or via the use of ‘Cultural artefacts’ (Like ‘Meme‘, etc..)

 

–> We can mostly agree, despite the contrarian voices, say in Kenya, that the ‘Menlo Park firm’   has done a more than ‘OK’ job at it, with a lot of highs and a few lows since 2010 and the Inception of ‘The Social Network’.

BLOCKWEB = BLOCKCHAIN + WORLD WIDE WEB

More importantly, if you refer to our latest post we explained that the first World Wide Web 

(From 1991, until now) was by and large, an information network. 

The #Blockweb will bring about a new network, working on top of the ‘Old’ World-Wide-Web! 

(EX: The ‘Meme’ warfare artefact you see next, inspired that quote about ‘Geeks inheriting the earth’ –>  Is it still true? if not, then we’ll have to BOTH agree that its cultural and exchange-value has either gone UP, or DOWN ! )

 

 

–> The #BlockWeB will act as a  ‘value-network’, enabling the sharing of values between peers, or simply call it : The Internet-of-Value !!

→ It will help store, manage and transfer higher value content either on a peer-to-peer (P2P) basis or more widely, on a ‘peer-to-community’ (–> P2C: From a peer towards a ‘wide community’) basis

 

1. 1. ‘NEW SCHOOL’ #GDPR ?? 

• Let’s not get too far ahead of ourselves, and follow #ZucK’s line of thought, next :

 

 

Here, Mark praises the #GDPR, the new government-based regulation system of the Internet, born out of the EU. (European Union) –> #ADMPers will ask for an improvement on it.
 
 
 
 

 

 

#IMPROVEMENT ?

Yes, an improvement on the model THAT WOULD TAKE INTO ACCOUNT THE REQUEST and challenges of the 21st century around ‘Empowerement’, ‘Transparency’,  etc…  that will include those who know #FACEBOOK, THE BEST: Its USERS, its COMMUNITIES (Like the #ADMPers !!)

• The revelation of the late ‘Blockchain-GDPR‘ paradox shows exactly that: The first data protection act  (regulation law)  in the UK, for example, was created in 1998!! –> There was ‘zero social media’ and barely 20% of the population had an email address, at the time!

The #GDPR was designed in 2016, 18 years later, to be applied in May 2018, pre-Bitcoin, and pre-Blockchain and has no articles ready to deal with it, again…

Until what?

The ‘next scandal’? ‘Uproar’? ‘Podcast Hot-Take‘, ‘Cause célèbre’? ‘Web-Outrage’? …. 

• For a ‘new regulation’ in what ? 

– 18 years, again ?? !! 

–> The ‘New school GDPR‘, should include the users themselves in a Peer-to-peer fashion, that will give responsability (in a BOTTOM-UP way) to all the actors on the web, including the Menlo Park platform !! 

 

> TOP-DOWN decisions taken or ‘seen to be taken’  by ‘so-called’ elites groups or organizations EVERY 18 years, are less and less trusted by users, who want to be part of the decision-process, or at least, its design!

–> It is an obvious fact that the internet moves faster than its regulators, and is in dire need to be regulated, closer to ‘real-time’ usages. 

The BEST decision for regulators is to focus on usage and regulate those as close as possible to ‘real-time’. Say EVERY Year, then every 6 months, or even every 3 months !!

 

–> This will suppose a computer-based system to regulate our internet habits: 

We basically need the TOOLS to monitor the TOOL and the USERS !!  

Data + ‘Human-based feedback’ should HELP us build better tools and better data-management overall

–> That is the NEXT CHALLENGE ahead for ‘Techno-cultural’ industries like social-media! 

 

• We already implement that tactic when building #FaceBook Groups rules, and that usually lead to less dissent and ‘anti-social behaviours‘! – Although remember, that  99.9% of Facebook users DID NOT READ the Term of services, before login in… 

It is not a critic of our current system, –There are ‘better Blogs for that ! –  it is simply facts that we’ve come to notice amongst our platform’s and group’s users! :)) – 

 

1.2. GEEK RULES ? 

And then again Mr Zuckerberg added that, to summarize his thoughts : 

 

 

** The focus on ‘Private interaction’ : 

Let’s unpack, what he means by that: ‘High Private Interaction volume’ will trigger deeper means of connections between people via Facebook messenger and #Whatsapp and tomorrow #InstagraM

→ Content will go from sound, to video, to the storage and exchange of value (Fiat currencies, Token and Cryptocurrencies,..)

 

The Internet moves faster than its regulators ‘ (#ADMP) 

 

*** The focus on encryption:

It will free the way for a Facebook Blockchain (Private or Public?) to time-stamp all interactions between users, but will also keep a censorship-resistant record of it, that could be verifiable in ‘Real-time’ from (potentially) any PC

→  This will be useful when it comes to settle conflicts between users – users and the Facebook platform – governments and users, corporations and users, etc…

 

 

 

#2. THE TOKENIZATION OF SOCIAL MEDIA ?

End-to-end encryption will mean that even Facebook will not access some aspects of exchanges between users. 

–> It is a little known fact, especially amongst ‘Data-Privacy concerned Cryptos’ that, the spread and high adoption rate of the early Bitcoin and crypto-community (2009-2017) did NOT happen via Television, radio, print, press or even fax!

NO…

→ It happened through Social Media! And, Facebook helped towards its adoption. A lot!…

…MASSIVELY, even !!

2.1. The importance of #Facebook in the #Blockchain adoption process ? 

On the platform, you do have groups of 91 000 members like Bitcoin Cloud Mining, or here, Bitcoin South-Africa with its 25 000 members, but also Blockchain developers community and its 10000 members or #Blockchain India, here with 5000 members.

All in all, millions of peoples on the platform are members of ‘Blockchain’ or ‘Crypto’ groups.

→ From the ‘Digtal tribes‘ and ‘communities’ of buyers, to sellers, to the ‘Anarcap’ anarcho-capitalists, investors, VC‘s, ‘Stake-conscious Hodlers’, coders, crypto-panafrican, developers, ‘Cash-driven’ #Lambo-Kidz, ‘socially-conscious’ #Satoshists, …Basically, the ‘Entire Galaxy of the Blockchain Multiverse’ of characters is represented on the #FacebooK!

 

This is where the Bitcoin, Blockchain education is being done on a daily basis, almost 24/7, which contributed to the hyper-connected, and extremely free-flowing behaviours of Bitcoin and Blockchain communities online and offline!   

Today, those communities are slowly moving towards the #Telegram app, by the way! : Not a good thing for #FacebooK, if you ask us!

 

 

 

** Reducing permanence : 

It means that ‘Reducing message permanence’ should increase ‘User safety’, by ensuring that messages get deleted after a certain period of time, or the ‘platform’ will give you a ‘Message Longevity’ option, available each time, you post on Facebook or Messenger, or #Whatsapp. 

→  It will be interesting to see which option will win the day (?) – Why not ask users? (It is just …Our ‘2 Cents’ on that debate, though) 

 

*** ‘Physical and moral Safety’ is key!: 

Jack Dorsey hinted at it on the Joe Rogan podcast (Of the #Youtube Conspiracy Comedy Circus’ fame).

Dorsey, the Twitter CEO insisted on the fact that #Twitter would not tolerate behaviours, or ‘behaviours patterns’, that would lead to harming its users community.

 

> That’s a fair position, right ?!

And  Facebook’s decision to follow suite, should be applauded and imitated across the entire  ‘NewStreaM’ media industry ??

 

An industry in this complex ‘Technotronic Age’, that has been able to produce ‘Techno-cultural’ startups with influence BOTH in shaping our culture, techno-culture, technology and how we actually consume cultural content.

No less? …

..In what?

..A Decade ?

 Only #MARVEL did ‘better‘, it seems… 
 

#3. FACEBOOK CINEMATIC MULTIVERSE ?

*** Interoperability:

Joke aside, MarK Z. wants us to browse the Facebook  ‘multiverse’ without being stopped in our ‘browsing flow’ ! 

→ We should be able to ‘cross-post’ on #Facebook / #IG/ #Whatsapp! 

–> We should also be able to cross-promote on each platforms.

→ We should be able to get better analytics and advertising tools too,  that operate seamlessly on all three platforms and the future ones to come! :)) – 

 

#WOoSAH !!

** Secure Data storage: A real push towards a solid Facebook Cloud solution ! 

–> One piece of advice to Mark : It would take way too long for the #FaceBook team, to really come up with an innovative solution in a field that is ultra-competittive!

 

 

3.1. BIG #DATA MANAGEMENT ?

You cannot improvise in that field: If you follow ‘Crossing the Chasm‘ the marketing guide by Geoffrey Moore, you have to be ‘Good’ from  DAY1 of the  data storage solution deployment, in order to generate the required TRUST in the system, and the community ‘Word-of-mouth‘, to make it ‘Viral’ in its early adoption stage.

–> The ‘easiest way‘ to greatly improve the service, would be to simply buy-out a startup that has been known to innovate in the field, like #Cloudflare or #Crowdstrike or attend the next #AppsAfricA summit, to buy the technology, rather than try to devellop it internally ! :))  

WHY? 

Because of the staggering amount of Data and metadata created already and to be created in the future!! –> It will require a fresh and ‘Generational’ approach to ‘Big Data management’ as explained, below…

Let’s read, wait and see …  ?

Or…

Let’s celebrate the ‘Generation F’ and the ‘Facebook Big Society’? 

 

#4. THE FACEBOOK BIG SOCIETY?

The rest of MarK Z. post has its interest, but we will leave that effort just on your camp! Let’s carry on debating in the comment section below!

To finish, we will admit that the #Facebook move towards the #BlockWeB Social Media is a very logical one, if you think about it! 

→ #Facebook was instrumental and decisive in spreading the usage, the sale, the knowledge, the code,  the messages of the #Blockchain and Bitcoin communities. 

We will not leave you, without dropping this bombshell, though :

 

 

TODAY, the Menlo Park Firm is now taking a strategic decision towards #BlockcweB Social Media, based on, (or ‘influenced’) by those very communities, it helped create !! 

 

4.1. HAIL TO THE FACEBOOK GENERATION? 

‘Over-rated’ terms like ‘Millénial‘ in the West , or ‘Android generation‘ in Africa, or ‘Gen X’, however helpful they might be to establish a generation’s values and habits into the ‘Zeitgeist’ (‘Current trends’) do not lead to anything as ‘solid’ as ‘BIG DATA’ generated by a ‘Social Media network’ !

#GENERATIONAL? 

Social media networks are generational’, told me one of my students and trainees. I believe so too.

The ‘FaceBook Generation‘ or ‘Generation F‘ is a much more ACCURATE term, to describe the current generation in ageing vote , and at the peak of its ‘spending power’. In China, you would have to deal with the #WECHAT Generation, for example! 

–> The ‘Generation F’ tag, is therefore represented by a ‘Big Data set’ created by an entire generation of people that include their habits, values, history, jobs, quirks, misbehaviours, business practices, actions, connections, familly, etc.… 

 

 

BE CAREFUL IN YOUR ANALYSIS THOUGH !! 

Human beings are quite a complex bunch!! So, everytimes you try to put them in a ‘statistic’ box, they will almost do their ‘best to prove your theory wrong’ and escape your statistical box! 

–> That is why you will have; Q set of people who will belong to BOTH the ‘WhatsApp and Facebook Generation’….

or….

….Have connections with the ‘Instagram Generation’, for business or INFOTAINMENT  reasons, and be connected , or as ‘Adjacent‘ to the #Wechat generation’,  for touristic reasons !! ….

 

Generation F‘ is a term that describes the current generation’s dataset of values, habits and behaviours, more accurately than expressions like ‘Millénial’ or ‘Generation X, currently do: 

Well...Welcome to MARK’s world: This is the sort of complexity he has to deal with on a regular basis! –>  And everyone expected him or his teams, to come up with the ‘right answer’?

 

–> To us, ADMPers, BIG DATA and METADATA management looks like the BIGGEST CHALLENGE of the 21st CENTURY, period!

WHY?

Because the ‘next generation’, the #TikToK (The ‘next BIG THING in Social Media?) or whatever ‘Generation’ will produce an even more insane amount of data!

–> We, at least, owe it to them, to not REPEAT the MISTAKES of the past, and to provide the ‘begininig of a solution’ to that ‘burning issue’ !!    

 

‘The Geek shall inherit the earth’ (Seen many times, over on the Internet)

 

→ A technotronic behaviour or ‘social media phenomenon’ we dubbed as the ‘Facebook Big Society’, on this #Linkedin post a few years ago!

CHECK IT OUT! Pray tell us what do you make of ALL this, and let’s carry on debating below this post, in the Comment section!!

 Electronic Counter-Punch (#ECP) by  Hermann Djoumessi, MA

#ADMP Social Media Consultant

 

 

 

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